WHY TCBY?
In 1981, TCBY created a marketing phenomenon by convincing an entire generation that frozen yogurt was a healthy – and tasty – treat. In the 26 years since then, TCBY has continued to lead the market in developing innovative and delicious products that appeal to an increasingly health conscious population and fit into a variety of diets and nutritional plans.
Today, there is more interest than ever in the health benefits of yogurt, and more people than ever are consuming yogurt products. In fact, recent research shows that only pizza has a broader universal appeal than yogurt. A delicious, healthy treat that appeals to a huge audience sounds like a recipe for business success, right? And only TCBY franchise ownership can offer all of these unique benefits:
EXPANDING CUSTOMER BASE:
TCBY’s delicious frozen yogurt products have a loyal customer base, keeping them coming back over and over again. But a huge resurgance in the popularity of frozen yogurt means an opportunity to find loyal customers in virtually every audience segment.
HEALTH BENEFITS:
TCBY frozen yogurt is real dairy yogurt that contains seven types of live active cultures (vs. two types found in most grocery store yogurt), making it a perfect fit for today’s focus on healthier eating habits and probiotics. It is a healthier treat option with 50% less calories and 80% less fat than ice cream.
INNOVATIVE CREATIONS:
The new, crowd-pleasing Beriyo smoothie line broadens customer appeal, and ongoing flavor and product introductions keep customers coming back.
STYLISH STORE DÉCOR:
Redesigned TCBY stored now have a contemporary look and feel, with fresh colors and graphics that help establish a relaxed, happy, and inviting environment.
FINANCIAL INCENTIVES:
For a limited time, TCBY is offering a 50% reduction in the initial franchise fee, making ownership even more affordable.
MRS. FIELDS FAMOUS BRANDS:
As part of the Mrs. Fields Famous Brands family, TCBY owners enjoy the support and training that come from more than 30 years of experience in the food franchising business. And the power of beloved and well-known brands communicates a quality and value message that your customers will understand and appreciate.
AVAILABLE OPPORTUNITIES:
Franchise options, including co-branding opportunities, are available across the country.