The Country’s Best Yogurt®, known by millions as TCBY®, has been a frozen yogurt innovator from the day our first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat TCBY frozen yogurt products received an immediate and enthusiastic response from an increasingly heath-conscious public. In 1982, TCBY began franchising, and convinced consumers across the country that frozen yogurt can be a delicious and healthier treat option.

In 2000, Mrs. Fields Famous Brands acquired TCBY, adding it to a growing portfolio of franchise concepts and well-known brands. TCBY’s well-established brand name, loyal customers and expanding trade base made the organization a perfect addition to the Mrs. Fields Famous Brands family.

In 2005, TCBY re-focused our product offering by providing healthy frozen yogurt products. We renewed our commitment to delivering the very best overall experience to every one of our customers. In addition, in 2007 we rolled-out a new product line of great tasting yogurt based smoothies. These changes, coupled with a new brand look and feel, have helped to attract new customers and continue to delight loyal fans.

Today TCBY franchise owners are a professional, driven, and committed group that are concerned about the future of the brand – and passionate about maintaining the loyalty of the consumers we serve.